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External Sales Development Representatives (SDRs)

Dedicated SDR pods to research, prospect, and book meetings for your AEs using agreed playbooks.

Expected impact
+20–50%
Meetings booked
-15–30%
Cost per meeting

Accelerate your demand generation with dedicated SDR (Sales Development Representative) pods designed to research, prospect, and book meetings through playbooks fully aligned with your commercial strategy. At Xternus, we strengthen your pipeline with talento flexible and a specialized equipo global in B2B sales, operating directly within your CRM and sequencing tools. We integrate as a natural extension of your sales organization so your account executives can focus exclusively on closing opportunities and improving ROI, while we ensure full transparency, quality control, and complete traceability across every interaction.

This model delivers clear gains in opportunity creation and operational efficiency, enabling your organization to generate more qualified meetings by researching and filtering only the leads that match your Ideal Customer Profile (ICP). Supported by our Data & Analytics capabilities, we apply intelligent segmentation and prioritization to accelerate market coverage without the delays associated with internal hiring cycles. Through a modelo eficiente based on Operaciones y Optimización de Procesos, we standardize each stage of the prospecting funnel, reducing your cost per meeting while delivering resultados medibles. The structure is fully scalable, allowing pod size to adapt to your growth targets while integrating advanced tools from our Digital, Tecnología e IA capabilities.

Our methodology applies data-driven prospecting and RevOps (Revenue Operations) principles, aligning demand generation, marketing, and sales to directly impact revenue performance. We leverage consultative selling frameworks such as Challenger and SPICED to create meaningful conversations from the first interaction, elevating the quality of each engagement. Continuous Test & Learn cycles allow us to iterate messaging, segments, and outreach channels using advanced analytics to consistently optimize open rates, response rates, and conversion performance across every campaign.

To ensure complete visibility and operational control, we work directly within your existing technology stack, managing all activities and contact history inside your CRM to maintain structured documentation and governance. Multichannel sequencing tools automate outreach across email, LinkedIn, and phone, while specialized data enrichment solutions ensure accurate and reliable prospect information.

The commercial impact is immediate and measurable: organizations typically achieve 20%–50% growth in booked meetings while reducing the cost per meeting by up to 30%. If you want to transform prospecting into a predictable and scalable growth engine, this solution becomes the strategic lever to expand your sales capacity with efficiency, control, and measurable results.

How we approach it

ICP & messaging

Define targets, talk tracks, and objections.

Sequencing & outreach

Multi-channel cadences (email, phone, social).

QA & reporting

Call reviews, dashboards, and weekly retros.

Key benefits

  • More qualified meetings
  • Faster market coverage
  • Lower cost per meeting
  • Scalable capacity

Methodologies and tools

RevOpsChallenger/SPICEDTest & learnCRMSequencersEnrichmentConversation intelligence

FAQ

Can you target multiple regions?

Yes, with timezone-matched pods.

Do you hand off to AEs?

We schedule directly on calendars and follow agreed SAL criteria.

Related insights

Where to from here?

Two ways to start a conversation

Self-diagnose your operation in 5 minutes, or talk directly with a partner.

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